Mitsubishi Motors Launches the New ASX in Europe

New Mitsubishi ASX

Mitsubishi Motors Corporation (Mitsubishi Motors) has unveiled the latest iteration of its popular compact SUV, the ASX, tailored specifically for the European market. With a refreshed front face, enhanced connectivity, and advanced safety features, the new ASX promises to deliver an elevated driving experience for consumers across Europe. Set to hit Mitsubishi Motors’ showrooms in select European markets from June, the new ASX represents a significant leap forward in the brand’s commitment to innovation and customer satisfaction.

Design Evolution: Embracing the Dynamic Shield Identity

Building upon Mitsubishi Motors’ Dynamic Shield design identity, the new ASX boasts a redesigned front face that exudes refinement and modernity. The center of the bumper has been blacked out to accentuate the Dynamic Shield, while three-dimensional satin silver motifs integrated into the grille add a sense of depth and dynamism. Complementing the sleek design are newly designed 18-inch black alloy wheels with a diamond-cut finish, elevating the ASX’s sporty and powerful aesthetic.

Enhanced Connectivity: Seamlessly Integrated with Google

Inside the cabin, the new Mitsubishi ASX offers an immersive connectivity experience with the Smartphone-link Display Audio (SDA) featuring a 10.4-inch display. For the first time in a Mitsubishi model, Google is built-in, providing access to Google Assistant for hands-free operation of various functions such as making calls, sending texts, and controlling the temperature. Additionally, Google Maps offers navigation and real-time traffic information, while Google Play allows for the download of apps directly into the vehicle’s infotainment system. The My Mitsubishi Motors mobile app further enhances connectivity, allowing drivers to locate their parked vehicle and access other useful features via their smartphone.

Advanced Safety: Making Every Drive Secure

Safety takes center stage in the new ASX, with a range of advanced features designed to enhance driver confidence and convenience. The Park Assist system automatically detects suitable parking spaces and assists with various parking maneuvers, including garage parking, front-facing parking, and parallel parking. The Around View Monitor provides a comprehensive view of the vehicle’s surroundings, aiding in obstacle detection and maneuvering. Furthermore, active safety systems such as Rear Cross Traffic Alert (RCTA) have been incorporated to ensure a comfortable, safe, and secure driving experience for occupants.

Powertrain Options: Efficiency Meets Performance

The new Mitsubishi ASX offers a versatile range of powertrain options to suit diverse driving preferences and requirements. From the full hybrid (HEV) model featuring a 1.6-liter gasoline engine and two electric motors to the mild hybrid model with a 1.3-liter direct injection turbo engine, there’s a variant for every discerning driver. Additionally, the gasoline model is available with a 1.0-liter turbocharged gasoline engine, providing a blend of efficiency and performance across the lineup. With the introduction of the E-SAVE mode, drivers can optimize battery usage for enhanced efficiency and power delivery, ensuring a seamless driving experience in any situation.

As Mitsubishi Motors continues to push the boundaries of innovation and excellence, the new ASX represents a bold step forward in the evolution of compact SUVs. With its striking design, advanced connectivity, and comprehensive safety features, the ASX is poised to redefine the segment and set new benchmarks for driving pleasure, convenience, and peace of mind in Europe and beyond.

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